I’m more a Newsweek person. Although I’ve tried to read the Economist before, even tried subscribing for a few months, but being a visual person it was tough slugging through all those unbroken columns of texts. The general impression I got from the magazine was no-nonsense facts and useful information without the fluff. Their advertising, however, shows a level of wit and humor that I wish their publication had. These examples prove to me that it’s possible to be advertise a serious brand without losing your sense of humor.
Check out this post on the mental floss blog and tell me what you think.
A while back, Alex Tew came up with a novel idea to charge a minimal fee for pixels on his homepage called The Million Dollar Homepage. If you thought this was brilliant but wanted a venue setup a little more professionally (and free), then check out this new promotion service called bla.st. Call it an online classified ads directory, call it shameless promotion 2.0, whatever you wanna call it, sign up now because it’s first come first serve (unless you pay).
The aim of the Inspire07 symposium, held this past Friday, was to spur the attendants on to higher heights of creativity and I’d say “mission accomplished.” There was a lot of emphasis on the artistic side of this art form we call motion graphics, which was good since I tend to get bogged down with the technical how-to’s of the tools. I wanted to touch on a few of the themes that stood out to me. Read More of this post
As I explained in my previous posting about MINI’s marketing strategy, there is an enormous amount of driver enthusiasm behind their approach. I decided to spend a bit of time with Murray, experiencing the phenomenon myself…
Once a month there is a little gathering of MINI drivers in Savannah, were folks meet up, have a cup of coffee and then hit the road to go a-motoring. They go for a spin, then park the cars in a fun location and take photos, and eventually head off to eat together at an interesting local restaurant. It may sound cheesy, but I will vouch for it being a lot of fun. I don’t know why, but there was something entertaining about the stares of strangers as� the group of MINIs zipped by.
There are people all over the U.S. who do this on a regular basis. I imagine it’s very much like a play-date for their cars. Whatever the appeal, the effect is always the same; strangers approach the group and want to talk about the cars. During the 2 trips I tagged along for, there were retirees, a bartender and a number of other interested folks who wanted to talk about the cars. There is nothing corporate or contrived about the gatherings, and other people sense this immediately and are drawn to the group.
MINI USA spends time and money staying connected to their drivers, and have been able to harness the resulting enthusiasm,� cultivating this owner-initiated evangelism. I’ve experienced it and seen it with my own eyes. It works. Whatever they’re doing….they need to keep on doing.
Here is some footage of my trip to Charleston with Murray. He is very knowledgable about MINIs and was a great resource for my research. You should definitely check out his blog murmini.com, if you’re interested in MINIs. Also visit coastalminis.com and Stephanie’s blog allthingsmini.blogspot.com for some more pictures from the trip.
I’m not usually a Valentine’s Day type person… actually I’m totally NOT a Valentine’s day person. But my wife just sent me this e card and I thought it was hilarious enough to share with you people.
There’s a series of Hallmark cards based on these 2 characters called hoops & yoyo.
I’ve worked in PHP and MySQL for a couple of years now and really enjoy the combo. When Ruby on Rails first emerged, I dabbled in it and, although the ruby coding language definitely wasn’t for me, I was amazed at the power of its coding framework.
With this new discovery, my quest to build a framework that would have the benefits of RoR and utilize PHP began. I had some success and built a few sites with it, always improving the framework with each project.
The client had previously popped by for a progress report so we had a chance to show them the research we’d done so far. The research covered a wide cross section of visual references that all came from the words and themes discussed in our last session. It was good to have the client witness this part of the process even though we hadn’t planned on it, since it not only showed them we knew what we were doing, but it also gave us a chance to refine our experimentation and focus our efforts on the directions the client immediately responded to. Read More of this post
Justin gave his reasons why he wanted to go back to school for his MFA and why he chose the Savannah College of Art and Design instead of somewhere in L.A. or New York.
