This isn’t a trick question. This is either an example of a company’s superb confidence in the public’s awareness of their brand, or a lil’ slip up due to arrogance. When I asked a few friends to guess the site, some guessed right away which lead me to think this company had a really good grasp of how to identify themselves, even without using their logo, tagline or colors. But others were confused by the lack of a clear mark. (Don’t get me started on some of the eCommerce usability problems I see here).

This screenshot hasn’t been retouched by the way. So see if you can guess.

(Click the image to see it up close)