We went out to lunch last Friday on Martin Luther King Jr. Boulevard and walked past what I thought were band gig posters. On closer inspection it turned out to be a bit of clever advertising for a local realtor Judge Realty.
The property’s for lease and they decided to stand out from the crowd.
(I apologize for the picture quality, they were snapped with my phone).

What I love about this (other than it being non-traditional and creative) is that it fits the vibe of the location this building is in. Kudos to whoever’s in charge of making the marketing decisions over there for understanding that and taking a calculated risk with this approach.

More pics of the site can be found here on their website.

Coming from our surprise 2 silver awards at last year’s ADDYs we were delighted to receive 4 this year. The awarded projects were as follows:

Savannah Economic Development Authority - Corporate Collateral

Secrets in Lace - Web design

Ditalia - Web design

“Turn Your Life Around” - 0:30 TV spot for Hourglass Fitness & Weightloss

We just came from a little presentation we did for the Savannah Advertising Federation about the Graphics Designer’s role in designing ads.
It was a tonne of fun and the participants were really receptive and interactive.
We promised to include a pdf of our slide show, which isn’t as informative without the schpeel that goes along with it, but at least the samples ads are still worth looking at, so here it is.

Credits:
The sample ads were taken from Adgoodness, Ads of the World and the C.R.A.P. idea was taken from “The Non-Designers Design Book”

On vacation in Vegas this Christmas I spotted this sign (a) at a CVS near our hotel which bears a striking resemblance to the Battery Plus logo (b). Both of them are national brands so the questions I have are…

• Is this just a case of great minds think alike?
• Could this be a simple cautionary tale of the dangers of using stock vector art?
• Which came first?

Found this hilarious video on Bittbox. An ingenious marketing campaign by Agency Fusion that shows they understand the trials of being a designer.

Some of you might remember the song of the same name. well, click below for the infommercial.

Make the Logo Bigger Cream »

Phil’s wife sent us this link to Oddees which has some interesting examples of why location is so important. My favorites are below.

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I was having lunch with the wife yesterday at a local bakery and this little item caught my eye. It’s for a local home accessories store called @home.
Taking a cue from Elbow Room and their Design around Calgary series, I thought it was worth giving props for a bit of local Savannah design work. (Or at least design work done for a local Savannah company.)
@home’s tag line evidently is “Vintage General” and I think the piece captures that aesthetic nicely by combining the vintage patterns with modern sans serif fonts. What I like about it also is it’s simplicity. I think it’s a perfect branding item since it tells me the style of the items they carry as well as all the pertinent location and store hours info without shouting it at me.

I’m not sure who designed it but kudos to whoever you are for proving that good design is just as good as an attention getter as big yellow starbursts, even at the local level.

Just found this one on 30gms

Just curious about what’re some of your favorite TV spots. here are 3 of mine.

Microsoft

Condoms

Carlton Beer

I regularly checkout the adgoodness blog for some great advertising inspiration and more often than not the more ingenius solutions are played out outdoors. I guess because there’s such an open palette of objects and contexts to play with compared to the limitations of the more traditional avenues like magazine, newspaper or TV.
Here are a few great examples of creativity coming to life in 3D we just received in our email inbox. They all display a great use of their natural surroundings:

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