What makes good work… good?
Saturday, March 3rd, 2007During the Inspire 07 conference, some friends, who are also motion graphics artists, and I were drooling (as usual) over the great work being shown. But we were differing in our opinions on what factors helped make them so good. Obviously it’s a combination of several conditions, but which ones do you feel are more important than others? Some of the ones we discussed were:
Geography – There were exclusively NY and LA studios presenting at the conference and quite frankly we weren’t surprised. Since I’ve gotten bitten by the mogra bug, I’ve heard that in order to go anywhere in this industry I had to go to one of two places. Does the concentration of the HQ talent pool in larger markets (particularly NY and LA) increase the stakes, allowing competition to drive the standard of work up exponentially more than in smaller markets? I’m of the opinion that location doesn’t matter but I couldn’t deny the challenge it’s been getting the kind of projects we would like here. Is it any easier in places where high quality work is the norm?




