We found this awesome spot dealing with the proposed Household Product Labeling Act. Instead of the usual, “call your senator” approach, Droga5 and method took a more humorous (and I dare say effective) direction.
Here’s the post from fastcompany.
And enjoy!
A few months back our MINI-enthusiast friend sent me a link to MINI’s new commercial. The concept of the ad was “minimalism” and was communicated in a simple metaphor using markers. The MINI, played by a fine tipped, precision marker was being chased by (but easily out-running) a host of heavy-tipped ink-guzzling markers that bled everywhere, but then quickly ran out of ink. The MINI was agile and fast, used minimal ink, and very cleverly manipulated the fat markers into creating a masterpiece. The caption on MINI’s YouTube channel aptly describes it as “a breathtaking race between David against Goliath”.
What I loved about it was the action, complete with some Matrix-style slow-mo moves!
Have a look:
And as you’d expect, what appears to be a simple concept in the commercial really took a lot of planning and was quite complex to execute. I was happy to find “Making of MINIMALISM” on MINI’s channel as well.
For those of you who enjoy the real action (behind the scenes), enjoy:
Nicely done!!…as usual.
Check out this video made to promote the first cinema proportioned TV set from Philips:
Wanna see how they did it?
Check out this little behind the scenes featurette
Now here is a marketers dream:
You’re spending millions in advertising dollars to run the traditional :30 sec spots during a major network’s prime-time TV show. But you want more bang for your buck, so you get the network to help you pull off the product placement opportunity of a lifetime where the writers write your product into the script! One of the main characters of the show literally walks your product onto the screen, logo-side out, for all 6 million+ viewers to see. Oh, and it doesn’t stop there. The character drives home your message by uttering those famous four words you and your marketing team came up with. It can’t get any better than that. But it does…
We just wrapped up this spot for our friends at AWOL for their upcoming event, the Savannah Urban Arts Festival.
SUAF TV spot from Andrew on Vimeo.
and by the look of this video they made a few hours ago, I think they like it.
In light of the writer’s strike in Hollywood, it’s nice to know that our vocabulary is rich enough to be able sustain an entire commercial with one word.
Just curious about what’re some of your favorite TV spots. here are 3 of mine.
Microsoft
Condoms
Carlton Beer
I saw on a recent (by recent I mean within the last month) Conan O’Brian show, he had a segment about local TV spots. Of course we’ve known for a while about the glory that exists on local TV as far as commercials are concerned, but every now and then a few gems shine brighter than others.
Here are just 2 of the ones we’ve found.
Hi All! I was watching the Super Bowl, for the commercials as always, and couldn’t help but feel a little weird about the GM Quality Control spot. Please take a look if you haven’t seen it yet.
