If you were watching the Weather Channel this past Sunday then you caught one of their latest programs, Cantore Stories. Putting aside our unhealthy fascination with Jim Cantore, we were pleased as punch to have been tapped by The Weather Channel to help brand and package another one of their HD shows.

After designing the logo for the show, we basically provided them with a kit of motion graphic parts from which they could assemble transitions, promos and other sequences to their hearts’ content. The particular challenge with this show was that each episode focuses on a different location and so would need its own customized end title treatment to correspond to that weather type. Now it wouldn’t have been efficient to have us produce every single one of the show’s necessary parts, so we ended up creating templates based on 4 major color schemes which would give their team of animators the ability to create future Show elements for any weather condition.

Part of why we love  these bigger projects is that it proves we can work on cool broadcast design stuff for national clients, all from the comfort of our humble, quaint office here in good ol’ Savannah, GA.

Tools of choice: 3D elements were created in Cinema4D and the rest (including the simulated weather elements) was created in After Effects.

Here’s a montage of some of the elements we created for the show.

Cantore Stories montage from Paragon Design Group on Vimeo.