Category Archives: Paragon

Help Us Change Lives

Posted by Susan Isaacs

Last year we were lucky enough to be introduced to All Walks of Life, Inc (AWOL), an organization that uses arts and technology education to expose at-risk youth to a new world of possibilities, while keeping them out of trouble during the hours they are most vulnerable.

There are many organizations out there that do a lot of good things, but AWOL has become a Paragon favorite, and I thought I’d give you a bit of background on why, before getting to the real point of this post, which is to ask you to help us, help them.

About AWOL
So I’ve already mentioned that arts and technology are the tools AWOL uses to engage youth, but more specifically, they mentor them through Theater and Performing Arts, Music Education, Film and Information Technology programs. The kids get a lot more than that however; they learn about self-expression, self-respect and develop self-confidence. And for some, they get their only decent meal of the day.

We can’t expect kids who grow up in tough neighborhoods with little or no family support, to stand up to peer pressure and negativity without these. We can’t expect them to become contributing, valuable members of our society if they never feel valued themselves.

That’s where AWOL comes in. And they really do change kids’ lives. Here is an example of what I mean:

craig

Meet Craig: Craig’s life had been less than ideal, to say the least, when he entered AWOL’s programs in 2005. As a 19 year old, Craig was living and working in Midway, Ga. A high-school drop out at the time, Craig had spent nearly all of his adolescent life in a youth detention center leaving him little hope for a prosperous future if he had any hope at all. To make matters worse, when he left the YDC at the age of 17, his mother and father were absent, robbing him of a stable home life.
Then while at work one day, Craig heard a radio spot advertising auditions for AWOL’s first-ever Hip-Hop History Play, now called “Act Up.” With no acting experience, he was not sure what he might do for the audition but he decided to go anyway, in his work uniform. What would happen to Craig after becoming involved with AWOL would be life changing. On the last night of three sell out shows, after the curtain closed, Craig would express to his cast mates tearfully that “he had never experienced something this positive in his life.” Craig would also tell them, that they were lucky to have the family members that had come to see their performance because no one, absolutely no one, had come to see him perform.
AWOL would become Craig’s family for the next three years and it was through that positive mentorship that Craig would go on to complete his GED even after three failed attempts. He even met the Mayor of Savannah, Dr. Otis Johnson, and became enrolled as a student at Savannah State University.
Craig no longer attends SSU but decided to enter the workforce early at a local firm in an entry level Sales position. Craig’s attitude about life is positive and full of hope for the future. He also still goes by the AWOL office and events to offer support and encouragement to new youth.

Why I’m Telling This Story
Despite the incredible job AWOL is doing and the remarkable success they are having changing kids’ lives, 2010 is going to be a year during which the organization will unfortunately see a drastic cut (40%) in their already small $200,000 budget. The impact of this on the lives of kids who will no longer have access to AWOL program will undoubtedly be devastating.

So we want to do something to help.

What We’re Doing
We’re a small firm and by ourselves we can’t solve AWOL’s dilemma. What we can do is help make all of you aware of how important this organization is to our community and ask you to help. We’re looking for 2000 Savannahians to stand strong with us and support AWOL. If 2000 of us committed to giving $100 in 2010, AWOL’s entire operating budget would be met. That’s not a lot of people. We can do this.

Please visit 2kstrong.org to read more stories like Craig’s, and most importantly to DONATE.

We’re officially kicking off the 2K Strong Campaign this Sunday, December 6th at Lulu’s Chocolate Bar (42 MLK Jr. Blvd) from 6-9pm. Please come join us, meet the wonderful folks from AWOL and enjoy a yummy libation…
15% of the gross profits from the night’s sales will go to AWOL along with 100% of sales from a special adult drink, the 2KTini, and 2K cupcakes.

………………………………………………………………

Oh…and just in case you need a little more encouragement…

4 Reasons You Should Support AWOL

1. Our kids really are our future. Every single kid has the potential to be an important builder, innovator, artist or leader in our community….but only if they know they can. It’s not enough to praise the kids who already have bright futures ahead of them. We’ve got to salvage the ones that are falling through the cracks due to difficult circumstances, poverty and neglect. Unless you have the ability to do this yourself, you should support the folks who will and are…AWOL.

2. Failure isn’t an option. It costs us taxpayers around $45,000 - $50,000 a year to keep a youth locked up. Many of the AWOL kids have already started down a path toward a lifetime of such incarcerations or are at-risk of falling prey to bad influences that often end in a similar fashion. Turning their lives around now is not just the morally responsible thing to do, but it will save us all a pretty penny in the future too!

3. A little goes a long way. With an estimated operating budget of only $200,000 for 2010, AWOL will be able to provide around 100 youth with over 5000 hours of arts and technology programs and positive mentorship. They will also get to go on educational trips and are even fed while at AWOL. That’s a lot for only a small amount of money.

4. Your donation will be tax deductible. In fact, when you donate through 2kstrong.org a tax receipt will be generated for you to print out right away. You can give in one lump sum of $100, or set up recurring donations of $25/quarter or $9/month.

Please take a few minutes to check out 2kstrong.org

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Shameless Promotion: 4 New Websites Launched

Posted by Andrew Davies

Since we haven’t done this in a while, and because we have a few sites to announce, we thought it was time to blow our own horn a bit with some of our latest web launches.

1. Tasty eCommerce: Coffaros Baking Co.

coffaros
Through our friends at CommerceV3, we redesigned the online storefront for Auburn Washington based Coffaros Baking Co. This authenticly family owned establishment had us drolling just working on the project.

You can visit the site here.



2. Keeping it Natural and Local: Earth to Table Catering

earth2table

Those who know us know about our passion for all things sustainable so we jumped at the chance to sink our teeth into rebranding  Cha Bella restaurant’s catering division. As the name suggests, the food they serve is grown locally some of it on their own farm.

You can check them out here.


3. God Bless the Interweb: Christ Church Episcopal

cce

Our friends at Christ Church Episcopal entrusted us with the sacred task of creating a new look for their church website. This is what Michael White, the Rector had to say about the experience:

In 2009, a key strategic priority for Christ Church Episcopal was to develop a very professional, yet appealing website to effectively communicate to our parishioners, the local community and The Episcopal Church, at large.

We appointed a strong committee of business leaders and clergy to select a design firm and work with them in the development of the site. After an exhaustive search, our committee selected Paragon Design Group in Savannah, Georgia.

We could not be more pleased with the quality and appeal of our updated website (www.christepiscopalsavannah.org ). We have received an unprecedented number of “rave” reviews from throughout The Episcopal Church and even thoughout the world. Our hit rate has exceeded every expectation. With the help of Paragon and Google Analytics we are now developing strategies to further increase and refine our visitors and more specifically determine their interests.

Candidly, our committee was very demanding. Susan, Drew and Philip with Paragon could have not been more discerning, creative, talented, responsive, patient and most importantly “unanxious!” They exceeded our very high expectations.

It was a pleasure working with this outstanding TEAM and we are honored to recommend our experience.

You can visit the site here.



4. Simple and Classy and a lil’ bit Sassy: Olive and Cocoa

oliveandcocoa

Keeping your design simple isn’t always easy, but in the case of boutique Olive and Cocoa it was absolutely necessary. This was another store that came to us through CommerceV3, You can view the site here.

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Eight Year Shout-Out

Posted by Susan Isaacs

earlyparagon
We took this pic for our first press release, trying to look professional. Also in the pic is our buddy Eric who was with us for a while in the very beginning.

About a week and a half ago, we celebrated eight years of Paragon-ness. I couldn’t let the occasion go by without mentioning it, and saying special thanks to two of the most awesome people I know, Drew and Phil. As corny as it sounds, I don’t know where I’d be without these two incredible guys in my life. We started the Paragon right out of SCAD, not having a clue what it took to run a business, but with the idealistic zeal of freshly minted designers, thinking we could change the world with our designs and love where we worked.

Skip ahead to 2009 and it makes me happy that we’re well on our way to reaching our goals. We’re doing our part to help our community and our world, working with amazing clients who trust us with their brands and their friendship, and best of all, we’re getting to do it together.

The entire journey has been amazing, intimidating, inspiring and life-altering…and we’re just getting warmed up!. Thanks to my boys and their families: Drew & Carla, Phil, Marissa & Eli.

paragon09what
8yr anniversary pic

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The Benefits of being a “Triple Threat”

Posted by Andrew Davies

Every now and then we get into a discussion around the office about whether it’s still a good idea to be a “triple threat” design firm instead of picking 1 avenue and specializing. I’m always in favor of diversification, primarily because I think I have the designer’s version of ADD where I can’t sit still in one medium for too long, but I have to admit there are some challenges with managing and marketing 3 seemingly disparate disciplines, (more on that in another post).

But recently, I stumbled on to 2 pieces of confirmation that we’re doing the right thing.

The 1st comes from Karim Rashid’s manifesto (his Karimanifesto if you will, not my word) that I recently read in Daniel Pink’s book, “A Whole New Mind”.  #1 on the list… Do Not Specialize. Granted that’s easy for Karim to say, being a world reknowned product / furniture / interior / whatever designer, but if the principle’s good enough for Karim it’s good enough for me.

The second piece of confirmation came in the form of our latest project, branding an indie movie called “The Action Hero’s Guide to Saving Lives.” The project started with a phone call from a friend of mine, Opie Cooper, needing help with some key art for the movie he just helped direct. (Key art  - see, title treatment and a poster or 2). Having worked with Opie before I knew this was going to be a fun project and so jumped in feet first. Plus it had Patrick Warburton in it and who wouldn’t want to work with the Tick?

Here’s a look at the poster we ended up with…

main_poster

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To Nationals!

Posted by Angel Ratcliffe

dp_silveraddy

Every professional designer is passionate about those big, juicy projects you can really sink your creative teeth into. And that’s exactly how we felt when we were approached by The Weather Channel to create a new HD show package for their weekday show, Day Planner. At the time, they were launching their HD programming, and needed show graphics to execute the visual improvements they were making, while maintaining the integrity of the existing brand. What a sweet challenge!

Read More of this post

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Getting SUAFY

Posted by Andrew Davies

We just wrapped up this spot for our friends at AWOL for their upcoming event, the Savannah Urban Arts Festival.


SUAF TV spot from Andrew on Vimeo.

and by the look of this video they made a few hours ago, I think they like it.

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Fortpolio: Cure for the Common Brochure

Posted by Angel Ratcliffe

Coming into a New Year is exciting. New challenges, new opportunities, and new perspectives… all very invigorating. From my standpoint, it gives me the opportunity to assess the marketing efforts we’ve pushed in the past year, and look to new ideas for more effective methods in the year to come. One effort we initiated last year was a portfolio book, and is one we will definitely continue in 2009 (revising and adding new projects as we see fit). Read More of this post

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Happy New Year (also happy MLK Jr. day)

Posted by Susan Isaacs

Since kicking off 2009 in a very busy way, we’ve struggled to find time to post….so we might be a bit late in saying it, but Happy New Year!

Today is also Martin Luther King Jr. day, which this year is especially fitting as tomorrow is the Inauguration of Barack Obama as the 44th President of the United States.

By all estimation this year will be a challenging year for the world. We’ve got many problems that need our attention…and many people in our communities who sure could use our personal attention. Hopefully we’ve all set intentions to do right by our fellow man, our communities and our planet.

On my way in to the office this morning I came upon an awesome vintage RV with a name that seemed fitting for today in particular and 2009 in general; Peacemaker. I couldn’t help but look at it as a metaphor for a concept that’s obviously been around for a while, and still looks like its in pretty good shape.

Here’s to a new year….literally and figuratively!!!

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Happy Holidays!

Posted by Susan Isaacs

It’s shocking that 2008 has already flown by, just as I was ready to get cracking on all those resolutions I made in January! I’m kidding of course…

…I didn’t make any resolutions.

All silliness aside, it’s a been a great year for us at Paragon. Our favorite part of what we do is the relationships we’re able to build all year round. I’m sure many design companies can attest to the fact that the people really make it fun, and over the course of our projects, our clients really do become a part of our extended family.

In the spirit of that sentiment, our holiday cards this year were all about our spending time with the folks who mean a lot to us. We threw around a few different concepts, but finally settled the metaphor of a Matryoshka doll (Russian wooden nesting doll), which among other things is often used to portray a family.

We’re pretty happy that the final product seemed to find the right balance between heart-felt sentiment and silliness.

And on a final note - with so many people facing stressful and uncertain times at the moment, I hope we’re all going to take some time this holiday season to appreciate what we have, and look for ways help those who are not as fortunate.

From all of us at Paragon, we wish everyone a happy holiday season!

Peace.

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Sustainability or Else: Progress Report, Week 5

Posted by Andrew Davies

About 5 weeks ago I went back to school. Online school that is. I enrolled in the class “Sustainability or Else” at the Minneapolis College of Art and Design as part of their Sustainability Design Certificate Program. So far I’ve consumed massive amounts of information, too much to go into now, but I wanted to just share one of my latest assignments on Business and Sustainability. I chose the Print industry as an example of how applying new thinking to an old system can yield more sustainable results.

There are quite a few resources available online as far as sustainable print design is concerned (some of them I’ve included on the last page of the report) so this isn’t meant to replace them, but rather to give someone new to the idea a brief starting point from which they can launch into their own research.

Here it is.

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