Category Archives: Paragon

48 Hour Film Project

Posted by Susan Isaacs

Three weekends ago, a small group of intrepid explorers, dubbed themselves “8bit RAMpage” and set out on an adventure to conquer an idea they’d been talking about for years…

That group consisted of the Paragon team (Phil, Drew and me, with design support from James), Akash Ramlogan, Blake Ellis, Opie Cooper, Hannah Bryan, Murray Wilson, Matt Adams and Sherry Spencer. The adventure was the making of a “just for fun” film project that we finally did, thanks to the 48Hour Film Project.

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At the screening minus James and Phil

The assignment, given on Friday (July 9th) at 7:30 pm was:
Genre: Road Movie
Prop: an apple
Character: Realtor named Simon/Simone Turkana
Line: “I know what I know”
All the teams shared the same requirements except for the genre. The deadline was of course, 7:30pm on Sunday!

We’d done as much prep as was possible during the week — had a number of locations scouted, some great options for our cast and what we felt was a pretty kick-ass (albeit mostly out-of-practice) team.

On Friday night from 7:30pm to about 1:00am we worked out our story. We had some pretty wild ideas…like adding special effects (VFX) to a 48hr film…and we figured that we were going to go for it. We decided that Opie and Hannah would be our lead actors, and that Murray would be our supporting character, Simon Turkana. The rest of the crew could step in as extras where needed. Simple enough.

With the story worked out we began writing the script, shooting green screen sequences and beginning the VFX, so that by 7am on Saturday morning we were doing the read-through, refining our shot-list, prop-list and general scheduling. Then we spent from around 8:30am until 7:30pm shooting. Thanks to good planning, Akash was able to leave with some footage by midday to get cracking on VFX. When the shoot was done, the rest of the team jumped immediately into the editing and joined in on the effects.

We were moving forward at a pretty good clip that night and into Sunday: editing in one room, VFX and sound in another, music composition in another. Around the clock, working through the night.

POW!!! Killing it right?!

Well, right around 5pm on Sunday everything went to hell in a hand basket.

…we started having rendering issues (it always the damn rendering!)

….and then we had output issues (because why not?!).

You could cut the tension with a knife, and I don’t know about anyone else, but I was starting to think that I might need to be medicated. All I could do was watch the minutes go by and try not to get in anybody’s way. There was a lot of cussing. Though everyone kept their cool with each other, off in the various corners of the office you could hear mutterings of the foulest language possible.

And then…we FINALLY got the first of 2 required DVDs burned around 7:10pm. SUCCESS!

At 7:24pm I jumped in a car with Blake and we sped over to the drop-off point, Leopold’s Ice Cream. Well, we tried to speed. Instead we caught every light. But I guess we drove pretty damn fast in between, because I delivered the DVDs with about 2 minutes to spare!

When we got back to the office, the whole team watched our final movie for the first time. Of course we saw everything that was wrong with it.
We didn’t care. We’d just made a movie in 48hours, and even though it was far from perfect, we’d completed it in time. And we’d all survived.

And here’s the thing…
Those last 2 hours were my proudest of the entire weekend. Our team managed to problem-solve their way out of debacle after debacle. We came up with work-arounds…and work-around for those work-arounds. Then we had a work-around plan A and a work-around plan B happening simultaneously. We had to make some tough calls about outputting imperfect segments. But it was done. We managed to “not let the perfect be the enemy of the good”. For a group of perfectionists and type-A personalities, the fact that we pulled it off and was big deal.

And that called for a champagne toast…(quoting Drew) “To the worst thing we’ve ever been proud of!”

Here’s a gallery of the chaos (minus those last few hours when we got too busy to take any shots).

——————————————————————–

Since it’s probably just our moms reading the blog anyway, I thought I’d end with the big news from last Friday (July 23rd): WE WON!!!
- Best Directing
- Best Editing
- Best use of Character (for Simon Turkana)
- Best Acting (Hannah Bryan)
- Audience Choice (voted on by the public at the screenings)

and the big daddy of them all - BEST FILM!!

48hr-winset1

48hr-win1

For a ragtag band of out-of-practice filmmaker-wannabees, that’s not half bad!!

Next, our film goes to Vegas for Filmapalooza, the nationals for 48Hour Film Project. Additionally, we will be participating in the International Shootout, the worldwide version of the 48Hour Film Project.
And I guess I should probably mention that if we’re in the top 10 our film goes to Cannes…though right now I think that sounds a bit far fetched.

We’ll post the film online soon, along with some behind-the-scenes footage.

Anyway, thanks to all the folks who made the Savannah 48Hour Film Project possible…in particular Tyler Reid, Savannah producer for the event, and Ryan Watterson of the Savannah Film Commission.
This was one of the funnest, hardest, most exhausting, most exhilarating experiences ever.

Once we’ve had a few months to sleep it off I think we’ll be ready for
another one.

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2010 Telly Awards

Posted by Susan Isaacs

Things have been fairly busy around here as you already know, but I had to take a moment to say “well done” to the amazing creatives I work with. They make me proud all the time, and this is no exception…WE JUST WON 3 BRONZE TELLY AWARDS!!

photo-on-2010-07-02-at-1252
(Number 3 isn’t here yet…and yes, my desk is a disaster.)

In case you’re unfamiliar with the Telly Awards…

“The Telly Awards honor the very best local, regional, and cable television commercials and programs, as well as the finest video and film productions, and work created for the Web.”

Each Telly is awarded on individual merit by the Silver Telly Council, and the winners are awarded silver or bronze awards based upon the combined scoring of the judges. It’s a national competition so we are really appreciative of the vote of confidence by our peers in the broadcast design industry.

We entered 4 pieces of work…so I feel pretty great that we won 3. (And no I won’t share which project didn’t win, because that’s a bummer.)

So back to the winners….

Paragon Artist Reel
Our reel is an ever evolving project, so the video below is already out of date (watch out 2011 Tellys!)

Paragon Artist Reel 2009 from Paragon Design Group on Vimeo.

SCAD Fall Year in Preview
We’ve talked about this project before - it was fun and also satisfying because SCAD is our alma mater, and it’s nice to be able to lend our skills to their creative team.

SCAD Fall Orientation Video from Paragon Design Group on Vimeo.


Savannah Urban Arts Festival

This piece was done for All Walks of Life, Inc., an organization near and dear to our hearts. Last year, AWOL held it’s very first urban arts festival and we were thrilled to work with them on this spot. If you’re not already familiar with AWOL please visit their website.
Their kids did the sound for the spot!

SUAF TV spot from Paragon Design Group on Vimeo.

We’re hard at work on some new and really interesting design challenges, and excited to share the outcome of those projects when we can.
Forgive our absence on the blog.

And…this weekend Drew, Phil and I will we working with a motley crew of folks on a 48Hour Film Project. We’re calling our team 8bit RAMpage and all I can say is that I hope we survive. It’s going to be fun!!

I’ll do my best to post some behind-the-scenes pics.

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A Presidential “Thank You”

Posted by Susan Isaacs

best-thanku-evah

I was truly honored to meet President Obama back in March, and took the opportunity to give him one of our portfolio books along with a note from the entire team.

Needless to say….this will be framed and hung in my office.

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Paragon has PMS

Posted by Philip Joyner

Project Management System (PMS)
Online software makes our lives easier. Managing projects, contacts, documents, files, tasks, and milestones plus being able to share this information with a client so they can see progress and participate is invaluable.

So why not use it? Actually we do. Basecamp, which is an amazing web app by 37signals, has plans starting at $24/month. That’s really affordable if you’re juggling around 15 projects at a time.

Here in Paragonland, we might have as many 25 active projects, 5 projects in client limbo, 15 on the way, plus a massive archive we’d like to keep handy for reference. The plan to fit our needs is around $149/month. That’s still pretty affordable, but we’re always on the hunt for a $0 option if one exists.

So what’s a boy to do?

We started a few years ago with a tool we built internally. We called it ‘Admin’ … original, I know. It helped us through those first few years when our voice started to change.
admin

We then did a major overhaul to it a little over a year ago to create “Manager” … we’re king of names.
manager

We thought building our own tools would be the best option as we could add to them as we needed. Using Admin and Manager made us more efficient so we were able to take on more work. Taking on more work however, meant that we didn’t have time to upgrade or modify these little guys. Somewhere in there is a moral.

So, we began looking at open source alternatives. Like I said before, if there’s a cost-free option that works, we’re all for it! And there are a lot of options out there (some decent, some not so much). Plus we’re designers, so finding a simple and elegant solution was a requirement.

Solution 1: WordPress MU is the multi-user version of WordPress. How does a bunch of blogs help? It’s pretty simple actually. Create a new blog for each project, password protect it (with help from a few handy little plugins), and then grant access to only select users. Then handle all project updates with posts. Clients can use the comment feature for feedback. Milestones and time lines could be pages added to the blog. Sweet and simple.
blog

WordPress MU worked pretty well in combination with our Manager. Then we found Project Pier. Aha! The plot thickens!

Solution 2: Project Pier is written in PHP, open source and free to download. Right out of the zip you have

All that and the usual dashboard. With a little patch job you can add time tracking and with a theme (I recommend marine) you can knock the ugly off. We’ve been banging on it for a few weeks now and so far we like it. True, it’s not exactly Basecamp but it’s working really well for us, and of course you can’t beat the price!
projectpier

Results: We’re slowly moving to Project Pier as our internal manager in combination with WordPress MU for client reviews. Admin and Manager will quietly drift somewhere to the back of the sock drawer.

Everyone has different needs and these are the tools that we’re playing with. What about you? What do you use and what are the results?

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Help Us Change Lives

Posted by Susan Isaacs

Last year we were lucky enough to be introduced to All Walks of Life, Inc (AWOL), an organization that uses arts and technology education to expose at-risk youth to a new world of possibilities, while keeping them out of trouble during the hours they are most vulnerable.

There are many organizations out there that do a lot of good things, but AWOL has become a Paragon favorite, and I thought I’d give you a bit of background on why, before getting to the real point of this post, which is to ask you to help us, help them.

About AWOL
So I’ve already mentioned that arts and technology are the tools AWOL uses to engage youth, but more specifically, they mentor them through Theater and Performing Arts, Music Education, Film and Information Technology programs. The kids get a lot more than that however; they learn about self-expression, self-respect and develop self-confidence. And for some, they get their only decent meal of the day.

We can’t expect kids who grow up in tough neighborhoods with little or no family support, to stand up to peer pressure and negativity without these. We can’t expect them to become contributing, valuable members of our society if they never feel valued themselves.

That’s where AWOL comes in. And they really do change kids’ lives. Here is an example of what I mean:

craig

Meet Craig: Craig’s life had been less than ideal, to say the least, when he entered AWOL’s programs in 2005. As a 19 year old, Craig was living and working in Midway, Ga. A high-school drop out at the time, Craig had spent nearly all of his adolescent life in a youth detention center leaving him little hope for a prosperous future if he had any hope at all. To make matters worse, when he left the YDC at the age of 17, his mother and father were absent, robbing him of a stable home life.
Then while at work one day, Craig heard a radio spot advertising auditions for AWOL’s first-ever Hip-Hop History Play, now called “Act Up.” With no acting experience, he was not sure what he might do for the audition but he decided to go anyway, in his work uniform. What would happen to Craig after becoming involved with AWOL would be life changing. On the last night of three sell out shows, after the curtain closed, Craig would express to his cast mates tearfully that “he had never experienced something this positive in his life.” Craig would also tell them, that they were lucky to have the family members that had come to see their performance because no one, absolutely no one, had come to see him perform.
AWOL would become Craig’s family for the next three years and it was through that positive mentorship that Craig would go on to complete his GED even after three failed attempts. He even met the Mayor of Savannah, Dr. Otis Johnson, and became enrolled as a student at Savannah State University.
Craig no longer attends SSU but decided to enter the workforce early at a local firm in an entry level Sales position. Craig’s attitude about life is positive and full of hope for the future. He also still goes by the AWOL office and events to offer support and encouragement to new youth.

Why I’m Telling This Story
Despite the incredible job AWOL is doing and the remarkable success they are having changing kids’ lives, 2010 is going to be a year during which the organization will unfortunately see a drastic cut (40%) in their already small $200,000 budget. The impact of this on the lives of kids who will no longer have access to AWOL program will undoubtedly be devastating.

So we want to do something to help.

What We’re Doing
We’re a small firm and by ourselves we can’t solve AWOL’s dilemma. What we can do is help make all of you aware of how important this organization is to our community and ask you to help. We’re looking for 2000 Savannahians to stand strong with us and support AWOL. If 2000 of us committed to giving $100 in 2010, AWOL’s entire operating budget would be met. That’s not a lot of people. We can do this.

Please visit 2kstrong.org to read more stories like Craig’s, and most importantly to DONATE.

We’re officially kicking off the 2K Strong Campaign this Sunday, December 6th at Lulu’s Chocolate Bar (42 MLK Jr. Blvd) from 6-9pm. Please come join us, meet the wonderful folks from AWOL and enjoy a yummy libation…
15% of the gross profits from the night’s sales will go to AWOL along with 100% of sales from a special adult drink, the 2KTini, and 2K cupcakes.

………………………………………………………………

Oh…and just in case you need a little more encouragement…

4 Reasons You Should Support AWOL

1. Our kids really are our future. Every single kid has the potential to be an important builder, innovator, artist or leader in our community….but only if they know they can. It’s not enough to praise the kids who already have bright futures ahead of them. We’ve got to salvage the ones that are falling through the cracks due to difficult circumstances, poverty and neglect. Unless you have the ability to do this yourself, you should support the folks who will and are…AWOL.

2. Failure isn’t an option. It costs us taxpayers around $45,000 - $50,000 a year to keep a youth locked up. Many of the AWOL kids have already started down a path toward a lifetime of such incarcerations or are at-risk of falling prey to bad influences that often end in a similar fashion. Turning their lives around now is not just the morally responsible thing to do, but it will save us all a pretty penny in the future too!

3. A little goes a long way. With an estimated operating budget of only $200,000 for 2010, AWOL will be able to provide around 100 youth with over 5000 hours of arts and technology programs and positive mentorship. They will also get to go on educational trips and are even fed while at AWOL. That’s a lot for only a small amount of money.

4. Your donation will be tax deductible. In fact, when you donate through 2kstrong.org a tax receipt will be generated for you to print out right away. You can give in one lump sum of $100, or set up recurring donations of $25/quarter or $9/month.

Please take a few minutes to check out 2kstrong.org

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Shameless Promotion: 4 New Websites Launched

Posted by Andrew Davies

Since we haven’t done this in a while, and because we have a few sites to announce, we thought it was time to blow our own horn a bit with some of our latest web launches.

1. Tasty eCommerce: Coffaros Baking Co.

coffaros
Through our friends at CommerceV3, we redesigned the online storefront for Auburn Washington based Coffaros Baking Co. This authenticly family owned establishment had us drolling just working on the project.

You can visit the site here.



2. Keeping it Natural and Local: Earth to Table Catering

earth2table

Those who know us know about our passion for all things sustainable so we jumped at the chance to sink our teeth into rebranding  Cha Bella restaurant’s catering division. As the name suggests, the food they serve is grown locally some of it on their own farm.

You can check them out here.


3. God Bless the Interweb: Christ Church Episcopal

cce

Our friends at Christ Church Episcopal entrusted us with the sacred task of creating a new look for their church website. This is what Michael White, the Rector had to say about the experience:

In 2009, a key strategic priority for Christ Church Episcopal was to develop a very professional, yet appealing website to effectively communicate to our parishioners, the local community and The Episcopal Church, at large.

We appointed a strong committee of business leaders and clergy to select a design firm and work with them in the development of the site. After an exhaustive search, our committee selected Paragon Design Group in Savannah, Georgia.

We could not be more pleased with the quality and appeal of our updated website (www.christepiscopalsavannah.org ). We have received an unprecedented number of “rave” reviews from throughout The Episcopal Church and even thoughout the world. Our hit rate has exceeded every expectation. With the help of Paragon and Google Analytics we are now developing strategies to further increase and refine our visitors and more specifically determine their interests.

Candidly, our committee was very demanding. Susan, Drew and Philip with Paragon could have not been more discerning, creative, talented, responsive, patient and most importantly “unanxious!” They exceeded our very high expectations.

It was a pleasure working with this outstanding TEAM and we are honored to recommend our experience.

You can visit the site here.



4. Simple and Classy and a lil’ bit Sassy: Olive and Cocoa

oliveandcocoa

Keeping your design simple isn’t always easy, but in the case of boutique Olive and Cocoa it was absolutely necessary. This was another store that came to us through CommerceV3, You can view the site here.

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Eight Year Shout-Out

Posted by Susan Isaacs

earlyparagon
We took this pic for our first press release, trying to look professional. Also in the pic is our buddy Eric who was with us for a while in the very beginning.

About a week and a half ago, we celebrated eight years of Paragon-ness. I couldn’t let the occasion go by without mentioning it, and saying special thanks to two of the most awesome people I know, Drew and Phil. As corny as it sounds, I don’t know where I’d be without these two incredible guys in my life. We started the Paragon right out of SCAD, not having a clue what it took to run a business, but with the idealistic zeal of freshly minted designers, thinking we could change the world with our designs and love where we worked.

Skip ahead to 2009 and it makes me happy that we’re well on our way to reaching our goals. We’re doing our part to help our community and our world, working with amazing clients who trust us with their brands and their friendship, and best of all, we’re getting to do it together.

The entire journey has been amazing, intimidating, inspiring and life-altering…and we’re just getting warmed up!. Thanks to my boys and their families: Drew & Carla, Phil, Marissa & Eli.

paragon09what
8yr anniversary pic

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The Benefits of being a “Triple Threat”

Posted by Andrew Davies

Every now and then we get into a discussion around the office about whether it’s still a good idea to be a “triple threat” design firm instead of picking 1 avenue and specializing. I’m always in favor of diversification, primarily because I think I have the designer’s version of ADD where I can’t sit still in one medium for too long, but I have to admit there are some challenges with managing and marketing 3 seemingly disparate disciplines, (more on that in another post).

But recently, I stumbled on to 2 pieces of confirmation that we’re doing the right thing.

The 1st comes from Karim Rashid’s manifesto (his Karimanifesto if you will, not my word) that I recently read in Daniel Pink’s book, “A Whole New Mind”.  #1 on the list… Do Not Specialize. Granted that’s easy for Karim to say, being a world reknowned product / furniture / interior / whatever designer, but if the principle’s good enough for Karim it’s good enough for me.

The second piece of confirmation came in the form of our latest project, branding an indie movie called “The Action Hero’s Guide to Saving Lives.” The project started with a phone call from a friend of mine, Opie Cooper, needing help with some key art for the movie he just helped direct. (Key art  - see, title treatment and a poster or 2). Having worked with Opie before I knew this was going to be a fun project and so jumped in feet first. Plus it had Patrick Warburton in it and who wouldn’t want to work with the Tick?

Here’s a look at the poster we ended up with…

main_poster

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To Nationals!

Posted by Philip Joyner

dp_silveraddy

Every professional designer is passionate about those big, juicy projects you can really sink your creative teeth into. And that’s exactly how we felt when we were approached by The Weather Channel to create a new HD show package for their weekday show, Day Planner. At the time, they were launching their HD programming, and needed show graphics to execute the visual improvements they were making, while maintaining the integrity of the existing brand. What a sweet challenge!

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Getting SUAFY

Posted by Andrew Davies

We just wrapped up this spot for our friends at AWOL for their upcoming event, the Savannah Urban Arts Festival.


SUAF TV spot from Andrew on Vimeo.

and by the look of this video they made a few hours ago, I think they like it.

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