Category Archives: User Interaction

Interaction Designers AHOY + AWOL Kids Make Good ‘Choices’

Posted by Susan Isaacs

It’s a big weekend for Savannah with events happening all over town. The two on my radar are IxDA’s Interaction 10 Conference and the play ‘Choices: A Romeo and Juliet Story’ performed by the talented kids of AWOL. Tonight, the Paragon crew will be trying to squeeze as much fun into one evening as possible.

interaction10

Interaction 10

You might not be aware of this, but a few hundred of the smartest interaction designers in the world have converged on the creative coast this week for a packed schedule of presentations, challenges, workshops and fun activities thanks to IxDA’s third annual conference.

IxDA (Interaction Design Association) is an international “un-organization” (membership is free) focused on the practice of interaction design.

I love the manifesto:
We believe that the human condition is increasingly challenged by poor experiences. IxDA intends to improve the human condition by advancing the discipline of Interaction Design. To do this, we foster a community of people that choose to come together to support this intention. IxDA relies on individual initiative, contribution, sharing and self-organization as the primary means for us to achieve our goals.

And coming together to do this is exactly what’s on the agenda this weekend. Interaction 10 promises to be an exciting event designed to “connect, educate, and inspire” the interaction design community.

The line-up of speakers is quite impressive and include: Paola Antonelli (MoMA), Kevin Cheng (Twitter), Ben Fullerton (IDEO), Guillermo Torres (Adobe), Steve Baty (Meld), Christian Crumlish (Yahoo!), Jamin Hegeman (Nokia)….and on and on. You ought to eyeball the list yourself!

I’m planning to interact (ahem…horrible pun abuse) with some of these folks this weekend and I can’t wait!

choices

Choices: A Romeo and Juliet Story

Scorsese did his modern-day interpretation of the Shakespeare’s masterpiece, Romeo and Juliet, and this weekend at the Lucas Theater, AWOL delivers a hip hop interpretation that does more than entertain the audience; it’s changing the lives of the more than 100 youth involved, and even better, empowering them to educate their peers on the consequences of the choices they make in life.

The adaptation which was written by AWOL’s Theater Program Director, Lakesha Green, updates the language of the original play and interjects hip hop, R&B and dance, while staying true to the themes that remain as relevant today as they were in the 16th century. And in a few months, at the Savannah Urban Arts Festival, AWOL will deliver yet another remix of this play, this time in spanish and incorporating spanish music and dance…SALSA!!!!

Oh and by the way, AWOL recently announced that 50% of the proceeds of tonight’s showing will go toward the relief efforts in Haiti. What an awesome gesture of generosity by a non-profit that no doubt could have used that money themselves. KUDOS to AWOL. They continue to inspire us with all the good they do.

Come join us at the show tonight, at 7pm at the Lucas Theater. If you can’t make it tonight, you’ve got another opportunity tomorrow night as well. Tickets are available at SCAD’s box office.

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Kickstarter - A New Way To Fund Ideas and Endeavors

Posted by Susan Isaacs

kickstarter

There’s a common theme that seems to apply to more than one conversation we’re having around the office of late: community funded projects. You’ll be hearing quite a bit about this from us in the coming weeks.*

Right now though, I thought I’d share a recent discovery, Kickstarter.

I love the way they introduce themselves:

We believe that…

* A good idea, communicated well, can spread fast and wide.
* A large group of people can be a tremendous source of money and encouragement.

Simply put, Kickstarter is a way for creatives to receive (online) community funding to execute their ideas.

It’s quite clever: a filmmaker, artist, musician, inventor, etc submits an idea along with a request for the amount of money they need to make their concept a reality. The online community is able to review these ideas and if so inclined can pledge money to help make them happen.

The creator is able to propose any type of reward system they’d like as a “thank you”. This could be as simple as access to ongoing project updates or something fancier like a T-shirt or an invitation to a party. Regardless, the creators retain full ownership of their ideas. No politics. No big investor demanding final sign-off on production.

But here’s the part that I really love. No-one’s credit card is charged up-front. ONLY if the total amount requested has been pledged within the specified time frame, is the money actually collected. Once the mark is hit all the cards are charged at once. This way a filmmaker is not obligated to make a $6000 independent short for $2000 if that’s all he was pledged. It’s an all or nothing scenario.

If you’ve got a brilliant idea and need a cash to give it wings, perhaps Kickstarter might be the place to go. They charge 5% of the pledge goal, so you’ll need to factor that into your budget.

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*Just a final note: we (Paragon) believe that many people doing a little can often have a much greater impact than a only a few people doing a lot. We’re putting this theory to the test with a new project, 2K Strong. We’re currently working on the site, but you can sign up for project updates now at www.2kstrong.org

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Usability Showdown: Zappos vs Endless

Posted by Andrew Davies

endlessvszappos

I’ve been deeply immersed in Usability these past weeks preparing for the upcoming CV3 User conference, where they’ve graciously asked us to do a session on Effective Page Design. While digging into this concept, I of course enlisted the help of my own in-house e-Commerce retailing guru (see: wife) and conducted what turned out to be a mini usability test of 2 of her most visited shopping sites. Endless.com and Zappos.com. Her answers to my questions were not only insightful, but also confirmed a lot of what I’ve been reading.

Namely that:

  1. Usability trumps all
  2. Pretty goes a long way
  3. Cater to your Hunters and Browsers
  4. The more information the better
  5. Listen to your users and adapt

The blow-by-blow of our little UX Showdown is below:

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A Call For Ideas To Change The World

Posted by Susan Isaacs

To celebrate their 10th birthday, Google unveiled Project 10 to the 100th, a call for entries of ideas from any and everyone on how to change the world by helping others. The premise is fairly simple, get anybody with a good idea to send in a submission, and Google will help the folks with the best ideas make them happen. They’ve earmarked $10 million for the winners.

If you’ve got a brilliant idea, then you better get cracking! The submission deadline is October 20th. You can see the full set of entry requirements here. You can submit more than one idea, and you don’t even have to have the technical expertise to implement it yourself.

Voting on the top 100 ideas will be open to the public and will begin on January 27th…and since my memory is not what it should be, I’ll be signing up for an email reminder to vote.

You have to admit…this is ALMOST as impressive as our cupcake and ice cream birthday celebration ;).

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How Design Can Save Democracy

Posted by Philip Joyner

With election time coming around it’s important to get out, vote, and let your voice be heard. But being heard is a problem that has plagued our democratic process for the last few elections. There are new digital technologies (the benefits are debatable) being used but not every polling station has access to such equipment. Instead millions will be using the old paper system. Dangling chads, loose larrys and all.
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The Importance of Being Pretty

Posted by Andrew Davies

I just got the October issue of Print Magazine in the mail and the Monologue by Jeremy Lehrer deals with the role of interaction design in saving the planet.

The entire article is worth reading, if you can get your hands on it, but I found this section particularly interesting:

“There is some kind of subconscious gratification to knowing that you’re modifying your behavior,” says Marc Alt, a sustainability consultant who has organized conferences on green design. “But this is the unnerving aspect of the global warming issue. Humans are very quick at changing their behavior, but they only change their behavior if they can see the immediate impact. Alt worries that because we’re unable to see how our lifestyles are causing sea levels to rise, for instance, we don’t recognize the urgency of changing the way we live. Interaction design is ideal for developing behavior-modification tools that can put a little Pavlov into the green lifestyle…”

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